Gift Card Program for Merchants

Whether you need a solution for one location or a dozen, gift cards can help to generate new revenue and increase brand exposure.

Offering gift cards as a payment option can lead to higher sales.

Gift cards could be an important feature to sell at your business, now more than ever. Consumers report that gift cards remain the most requested gift according to the National Retail Foundation. And when gift cards are received, consumers are likely to spend an average of $31.75 more than the value of the gift card.

Boost your business by branding your own gift cards.

Put simply, branded gift cards can be very good for business. They’re a smart marketing tool with multiple benefits.

  • Promote your business to new customers
  • Increase traffic in your store or on your website
  • Reward loyal customers, encouraging them to spread the word about your business
  • Potentially increase average sales

M&T makes launching a gift card program easy.

You don’t have to be a major retailer to offer your own company gift card. We can provide you with everything you need through our partnership with a leading gift card provider.

  • Gift Card Processing. Process cards with an integrated POS, terminal or virtual terminal
  • Gift Card Production services. Choose from custom branded or pre-designed cards
  • Customizable Card Settings. Set parameters for your cards
  • Gift Card Transaction Types. Accommodate a wide range of transaction types from activation, to redemption, reload, and more
  • Pre-Authorization. Support tip adjustments
  • Gift Card Management. Control card usage and mitigate fraud
  • Virtual Card Parameters. Establish virtual cards for online sales
  • Robust Gift Card Reporting. Gain valuable insight into gift card sales, usage, transactions, and more
  • Multi-Store ACH and Cross-Store Reconciliation. Easily reconcile sales between business locations
  • Fulfillment Services. Set up card fulfillment services to send cards to stores or consumers on your behalf


Learn more.

Talk to your Merchant Services Business Consultant for more information on how gift cards can help your business.

The NRF 2018 Holiday Spending Survey was conducted by Prosper Insights & Analytics. The survey of 7,313 adult consumers was conducted October 1–11, 2018, and has a margin of error of plus or minus 1.2 percentage points.
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