BUSINESS PLAN SALES AND MARKETING STRATEGY
Access funding by showing your plan for turning a profit
Detail how you intend to reach prospects and then turn them into customers.
Crafting your business plan’s sales and marketing strategy
Your business plan’s sales and marketing strategy section begins with a description of who your target customers are and how you intend to attract them. This is an extension of your market analysis section. Start by summarizing the characteristics of your target market. Then begin to detail your marketing plans, including your strategies for advertising, generating referrals, public relations campaigns and partnerships that enhance your brand. Be sure to include a budget along with justification of why you see this spending as necessary.
By showing lenders and investors that you have a plan for reaching prospective customers, you’re more likely to secure financing.