BUSINESS PLAN MARKET ANALYSIS
Show lenders and investors that you know your market and how your business fits
The market analysis section of your business plan provides industry information, identifies your customers and details your competitors’ strengths and weaknesses.
Demonstrate opportunity in the market
Lenders and investors want to see proof that there is a need for your business. A proper market analysis will include more than just confident declarations. You need statistics that show that there is a market for your business and that it’s large enough to allow you to make a profit. You’ll need to provide information about your industry, a specific description of your target market and some competitive analysis. You’ll also need to identify barriers to entry to show that competing start-ups can’t easily steal your business.