PRODUCTS AND SERVICES BUSINESS PLAN
The heart of your business plan
Explain what your business does by describing your products or services.
Detailed but clear
The products and services section of your business plan is where you’ll answer the question: What does your product or service do? You’ll want to describe your offerings in a detailed manner without losing the reader’s attention. Stick to important facts having to do with benefits and advantages, pricing and product line information, patents or property rights, research and development and fulfillment. This is an opportunity to convince potential lenders or investors that your business has a salable product or service. Aim for a voice of simplicity, clarity, enthusiasm and authority.