MARKETING BUDGET BREAKDOWN
Getting the most out of your investment
M&T Bank can help you develop a strategy for generating the best return on your marketing budget.
How much of revenue should be allocated to marketing
There is no one-size-fits-all marketing budget template for small businesses. Every situation is different. While small businesses might typically spend between 5 percent and 10 percent of revenue on marketing, your business is unique and requires its own individual plan. Not only will you need to determine your own correct marketing budget allocation but you’ll need to decide which marketing tactics are going to be right to reach your target audience.