BUSINESS PLAN EXECUTIVE SUMMARY
Grab attention with a clear overview
Give your audience concise, engaging information about how your business is going to succeed.
The make-or-break part of your business plan
The executive summary of a business plan is the first thing a potential investor (such as friends and family or your general network) or lender (such as a traditional bank) is going to read about your business. Get it right, and you could be on your way to securing financing. If you miss the mark, you could portray the wrong message about your business and how you’ll reach your goals.
In two pages or fewer, you need to summarize your plan, including why the market needs your business, a snapshot of growth potential and an overview of your financial requirements and projections.