9. Reward your current customers
Existing customers are so important and often bring in new visitors by word of mouth. Make sure they feel valued by sending thoughtful email communications and special loyalty offers. Don’t keep all the best deals for new customers!
10. Make sure your content has variety
Though people can latch on to content you may produce every week, it’s important to also include variety. A few ideas to keep content fresh are to make blogs, customer testimonials, newsletters, behind-the-scenes videos, case studies and spin-offs of pop culture moments like trending memes or TikTok videos.
11. Keep your social media active
Making posts and stories with a call to action like “New product,” “Now available in store” or “Only a few left” can entice viewers to take action. You can poll followers to see what they want more of. Plus, an active social media account makes you more trustworthy. If you’re not posting, viewers may question your credibility. Posting twice a week is a great starting point. Sprout Social can help you schedule posts ahead of time and see how many people engaged with them.
12. Ensure your advertising looks like your customers – and your business
Stock images are great, especially when looking to create a uniform aesthetic for your company. However, it’s important to keep diversity and authenticity in mind. If you’re posting photos that don’t rightfully represent your business, customers may be disappointed when they visit. Including actual customers in your communications, though less polished, could go a long way and even create some brand loyalty if customers feel they're a face of your business.
13. Make sure your website is mobile friendly
According to Google Analytics data, more than half of website traffic is done on mobile devices these days. So, it’s important that your website is optimized for viewing on a small screen like a cell phone. Creating a “responsive” website, meaning the content will automatically fit to the device it’s being viewed on, ensures potential customers can easily browse the information you’re providing.
14. Add SEO best practices
Search engine optimization (SEO) is the number one way to increase traffic to your website, according to the digital wizards of the world. Title tags, meta descriptions, targeted keywords, image alt tags and internal page linking probably all sound like jargon, but all these terms relate to ways a digital professional can boost your business’ internet search page rankings . Some down-and-dirty DIY advice is to ensure your website uses words that someone would search. We recommend having a professional optimize SEO for your site if online traffic is important to you, but if that’s not within your budget, this article is a great place to start.
15. Make sure your website is secure
Search engines like Google have begun favoring secure websites. Secure websites have “https,” which stands for “Hypertext Transfer Protocol Secure (HTTPS),” at the beginning of their URL. If your site doesn’t have this stamp of approval, not only will Google likely bury it in a search, but your cautious customers won’t click! Your web host provider may offer HTTPS security. If they don’t, you can get an SSL (Secure Socket Layer) and TLS (Transport Layer Security) from a certificate authority. Google recommends this site.