When M&T Bank launched the Small Business Spotlight Shop back in 2019, we had no idea just how much growth the initiative would experience. What started as a platform to promote small businesses has turned into in-branch events, a holiday gift guide and even a pop-up shop trailer. With 230+ businesses now in the Spotlight Shop, we knew that this year we had to pull out all the stops.
We stepped up our social media game
This year, we made lots of moving magic – through the power of Instagram reels! These short videos allow us to better connect businesses across the Spotlight Shop with new customers, promote fun holiday initiatives like our gift guide and give users a look at all the fun we have during our in-person events.
Check out our reels and more Spotlight Shop fun on our Instagram.
Finally, we decided to expand our horizons
Beginning this year, we decided to open the Spotlight Shop to non-M&T customers, meaning we get to promote more small businesses in our communities than ever before.
Want to join in on the Spotlight Shop fun? Apply here to get your business involved.
That’s a wrap!
2023 has been a noteworthy year for the Spotlight Shop – and we couldn’t have done it without our small businesses and the support of our communities.
We wish you the happiest of holidays, and we can’t wait to see what’s in store for 2024!