In your industry, it's always the season of making lists and checking them twice. To help prepare for the busy holiday season ahead, we’ve created a holiday checklist with a few ideas to ensure it’s the most wonderful (and successful) time of year for you and your employees.
2. Determine what type of shoppers you want to attract
From early bird to last-minute, there are a lot of different types of shoppers – especially during the holidays. Calling them out in your communications will pull them in like Santa to a hot tray of cookies. Here are a few shopper types to keep in mind as you market.
- Early-bird shoppers
- Deal hunters
- Shoppers looking for someone else
- Shoppers looking to treat themselves
- Last-minute shoppers
An email highlighting "Early-bird discounts" or a table with themed gift ideas and supporting signage such as "For the fa-la-la-la fitness lovers" are great ways to cater to specific types of shoppers. Consider segmenting your email lists to narrow in on a shopping type even further. For example, you could create an email list of regulars and send them a special VIP holiday discount as a thank you for frequenting your business.
Extra points if you schedule your social posts and emails in advance to help save time and relieve stress later. Sprout Social is a great resource to preschedule social posts and even see how your posts are performing.
3. Update and communicate your holiday hours
Sure, this might seem obvious, but you likely have your store hours posted on more than what's coming to your mind. Here are some places to consider refreshing if your hours have changed.
- Storefront signage
- Your website
- Social media accounts
- Email signatures
- Phone trees
- Review sites
If you will be open later or plan to close for a couple of days, make sure to communicate that in advance. Nothing says Ebenezer Scrooge like someone showing up at your store because you said you were open but you're not.
4. Get your staff's holiday availability early
Set a deadline for time-off requests and set expectations for this specific season. Getting everyone's holiday availability sooner will help to ensure you don't get burned on coverage. It will also let you see how many seasonal workers you need to hire and what days you need them to be available.
5. Hire extra help
Hiring seasonal staff in advance will give you access to the highest-quality workers, fill staffing holes and allow for more training time. Check out our blog for tips on attracting seasonal staff.
6. Show gratitude to your employees
While we're on the topic of employees, a gesture of appreciation can really go a long way for your company culture – especially this time of year. Here are a few ideas for thanking your employees.
- A holiday party or special meal
- A holiday bonus or gift
- An extra percentage off your products or services
- A handwritten thank-you card
It doesn't have to be expensive to be thoughtful. Though your holiday season can feel as chaotic as a snow globe turned upside down, your employees are who turn it right side up again and again. Showing your gratitude and bringing employees together will likely inspire them to keep on keeping on.