Hold a gameday giveaway.
A contest is a great way to get new eyes on your business because you can prompt people to tag their friends who may not have touched down on your social handle yet.
Idea starters: Create a prize-focused post with a list of rules to enter focused on scoring you new followers. We suggest users:
- Follow you on Instagram
- Like your post and tag a friend in the comments who they can’t do game day without
- Reshare this post on their story
Looking to generate some content from the giveaway? You could also ask people to submit a photo of their best gear, dish or place to watch the game and repost them with a poll asking users who should win.
Show us what you’re doing!
As the official bank of the Buffalo Bills and the Baltimore Ravens, we showed our support this season by highlighting businesses that are Bills and Ravens fans both on our own social platforms and on our virtual Spotlight Shop. We even hosted pep rallies and sent limited-edition gear to the businesses to bring some extra spirit to their shops.
That being said, if your business is doing something special for the big game, share it with us on social @mandt_spotlightshop, we’d love to feature you!
No matter if you’re tuning in for Kansas, Philly or Rihanna this year, we’re all rooting for small businesses, and we hope the excitement of this upcoming weekend brings new opportunities for yours.