The leaves are starting to fall which means it's time to start thinking about hiring your winter seasonal workers! Although many people seek a seasonal position to make a little extra cash, planning ahead will give you access to the highest-quality workers. The last thing you need is to be paying staff that aren't competent or reliable. Below are eight quick tips for securing great employees for your busy season.
1. Promote bonuses
Seasonal employees are likely looking for fast cash. Consider offering a sign-on bonus to help people choose your business over another. But don't stop there. Seasonal employees can also tend to quit halfway through the winter season. To prevent this, consider offering an end-of-the-season bonus. Set an agreement at the start that includes requirements like showing up to work on time, calling in within a reasonable time frame when they can’t make it and completing the full season at the company. This will not only help you retain your employees throughout the busy period, but it will help create an on-time, hardworking employee throughout each working day.
Referral bonuses are another great way to fill your roles. A star employee is likely only going to refer someone they know would be a good fit. However, waiting a few weeks before providing the bonus to ensure everything is working out is still a smart idea.
2. Pay more for unpopular shifts
While we're still on the topic of monetary incentives, consider paying more for those shifts that aren't as desirable to staff. Maybe you have later hours for the holidays and need a reliable worker to close. Or perhaps you're even open on the holidays. Higher pay can help you fill these shifts and eliminate staffing stress.
5. Promote openings beyond in-store and organic social postings
A sandwich board outside your shop, signs in store, a website header and social posts promoting you're hiring are all great ways to attract passive candidates who already love your business. This is great because they already know a bit about your offerings and operations, but there is more you could be doing.
"Boosting" a social post on Facebook or Instagram turns it into an ad, allowing you to reach people who aren't following you. Now this is where you can beat the competitors. There are likely plenty of people looking for jobs in your industry/area who just haven’t heard of you. Boosting a post typically costs less than $10 and is super simple! Here's how to get started.
6. Don't forget keywords that differentiate you
While we're on the topic of advertising, make sure you're using keywords like "seasonal position," "end-of-season bonus" and "flexible hours" on social posts and recruitment platforms like Indeed. This is a top way to get the right people to find you.
Okay, go get those shining seasonal stars! Holiday music will be on the radio any day now (half kidding).