If you’re stuck in a rut when it comes to spicing up your small business’ social media presence, holidays can pose a great opportunity for you to create engaging content or even offer a fun promotion to your customers.

While there are holidays everyone knows and loves like New Year’s or Halloween, there are countless others that might not be on your radar (National Ice Cream Day? We’d love to celebrate!). Many of these unique observances might fall within your business’ niche, giving you the chance to generate excitement among potential customers.

Not sure what special occasions to incorporate into your social media posting schedule? This list should have you covered!

Whether you celebrate these holidays with a special discount code or by sharing a relevant social media post, you’re sure to drum up engagement with your current customer base – and maybe even attract new customers too.

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