When it comes to engaging with new and existing customers, there’s no better way to connect than through the power of email marketing. Easily connecting to your base of customers is just the tip of the iceberg as far as the benefits these campaigns can offer – they’re also an excellent way to build awareness of your brand and showcase your products. Don’t worry if you’re feeling stumped on where to begin, we’re here to help you navigate the ins and outs of this important tactic.

Determine your target audience

Before you launch any email campaign, you need to build a list of recipients. This might seem a bit intimidating, but having even a handful of email addresses on your list can help you achieve growth. To get a subscriber list going, share social media posts that lead to a sign-up form, collect customer emails at checkout or even run a giveaway that requires an email address to enter.  

Set a schedule

As you plan out the content you’ll be sending, think about how frequently you’ll want to communicate with your subscribers. A restaurant with frequently rotating specials might consider a weekly email campaign, while a boutique that offers seasonal sales could opt for a monthly or bi-monthly content schedule. Creating a consistent schedule will build trust with your audience and eventually, they’ll be looking forward to seeing your business’ name in their inboxes.


Pick an email marketing platform

From Mailchimp to HubSpot to Brevo – there are plenty of great platforms out there. When you’re choosing which one to use, take into consideration the features that are most important to you. Does the platform offer customizable templates? Are you able to automate your campaigns? Can you easily access performance analytics? Each of these capabilities could be critical to your email campaign’s success, so don’t overlook them.

Fill your campaign with relevant content

When planning the content for your email campaign, think of what might be most interesting to your recipients. Are you offering a new product or service? Will you be taking part in an upcoming community event? Write about it! This isn’t just an opportunity for you to show off all the fun happenings you have going on, it’s also a chance to familiarize customers with the aspects of your business they might not know about.


Now that you’ve got the basics of implementing email marketing under your belt, why not launch a campaign of your own? Even reaching just one customer could lead to a ripple effect of growth for your small business.

The content of this page is for informational purposes only. It is not designed or intended to provide financial, tax, legal, investment, accounting, or other professional advice since such advice always requires consideration of individual circumstances. Please consult with the professionals of your choice to discuss your situation.