The digital landscape has brought about a multitude of new opportunities for business owners – from selling your product online to the ability to directly interact with new and existing customers on social media. Even better, it offers the opportunity for you to advertise your business and reach a wide range of potential new customers – but only if you’re utilizing it correctly. Take this 10-question quiz to see how your knowledge of online advertising stacks up and how you can better employ it in the future.

1. Which of the following is NOT a type of online advertising?

A. Display

B. Social media

C. Out of home

D. Paid search

Out of home. Display advertising is a method of online advertising that combines visuals and text to drive customers to your website. Social media advertising refers to the method of placing your ads on, you guessed it, social outlets like Facebook or TikTok. Paid search advertising allows you to pay search engines to place ads on search engine results pages. 

2. Email marketing allows you to:

A. Send out newsletters, special offers and product announcements

B. Create traffic for your website

C. Communicate with your customers in a cost-effective way

D. All the above

All the above. Though email marketing is a more traditional form of online advertising, it has maintained popularity for good reason: it works! Email marketing grants you the opportunity to offer a more personalized experience to your subscribers – you can promote products and sales, start your own newsletter and even send surveys to collect data.

3. Digital advertising can increase your brand awareness by __ percent.

A. 80

B. 60

C. 45

D. 15

80. Depending on where and how you place your digital ads, your brand awareness can experience explosive growth through both new and returning website visitors and increased conversions (when website visitors complete a desired goal, like purchasing an item or signing up to receive promotional emails).

4. SEO stands for:

A. Search engine organization

B. Search engine optimization

C. Software engineering organizer

D. Site expert operator

Search engine optimization. SEO refers to the process of configuring your website so that it ranks higher on search engine results pages and thus receives more visitors. SEO best practices include implementing relevant keywords early on in each page of your website, using meaningful headlines and page descriptions and choosing a concise URL.

5. What is a banner ad?

A. An ad in the form of a flag with the name of your business

B. An ad that can only be seen by scrolling to the very end of an email

C. A rectangular ad that’s placed on a website

D. An ad for your business that is placed on your own website

A rectangular advertisement that’s placed on a website. Think of banner ads as online billboards. They combine images and text and are placed on other high-traffic web pages, with the goal of directing potential customers to your business’s website.

6. 33% of all online advertising spending is used on:

A. Paid social media ads

B. Video ads

C. Influencer marketing

D. Text/SMS marketing

Paid social media ads. Social media advertising is one of the most effective forms of online advertising. Facebook, Instagram and TikTok each have the unique ability to target and reach niche audiences – so ads for your product or service will end up right in front of the right people.

7. Online advertising allows you to target customers based on:

A. Location

B. Age range

C. Interests

D. All the above

All the above. Many online platforms allow your ads to target certain audiences based on a variety of factors like their age, location, interests and online behavior. Targeted ads will enable you to reach an audience that is most likely to be interested in your product and improve your conversion rates.

8. LinkedIn ads are best for __ businesses.

A. Small

B. Online-only

C. B2B

D. B2C

B2B. If your business offers B2B products, placing LinkedIn ads may be ideal. Ads can appear right in-feed to target an audience of other business owners and marketers – meaning increased awareness of the products and services you can offer them.

9. Which two online ad channels are the best-performing?

A. LinkedIn and TikTok

B. X and Google Ads

C. YouTube and TikTok

D. Facebook and Google Ads

Facebook and Google Ads. Both of these online platforms have the highest return on investment (ROI) compared to the other platforms out there.

10. The average small business allocates up to __% of its revenue toward online advertising.

A. 2

B. 10

C. 12

D. 25

Facebook and Google Ads. Both of these online platforms have the highest return on investment (ROI) compared to the other platforms out there.

So, how’d you do?

Whether you’re a newbie to the world of online advertising or have run your fair share of digital ad campaigns, there’s always something new to be learned in the ever-changing age of the Internet. And with an even better grasp on how to utilize online advertising, the opportunities to grow your brand awareness and customer base are endless.

The content of this page is for informational purposes only. It is not designed or intended to provide financial, tax, legal, investment, accounting, or other professional advice since such advice always requires consideration of individual circumstances. Please consult with the professionals of your choice to discuss your situation.