Warmer weather means something different for every small business. If you’re a landscaping or pool service, this is your busy season. If you’re a restaurant known for your outdoor patio atmosphere, you probably have later hours and more staff to oversee. And if you’re a business that may not have a busy season – like a dog grooming service – or you’re a bit slower when the weather gets warm, you may be looking for a little inspiration as the summer months approach.
Well, you’re in luck. We have some tips to help every type of business make this season the best one yet.
Adjust your hours
This one may be obvious to you, but days are longer in the summer, meaning people stay out later. There are also a lot of people who have time off in the summer or who have employers who offer “Summer Fridays,” which consist of a shortened workday at the end of the week. Consider extending your hours to meet this shift in many customers' schedules – you can always change them back if you don’t find the additional hours are adding value. On the other hand, if you find you’re slower during warmer months, consider scaling your hours back. Whatever way you’re adjusting, make sure your hours are up to date on your website, social media accounts, Google, Yelp and wherever else is appropriate.
If you’re looking to retain employees throughout your busy season, an end-of-season bonus is a great way to achieve that. Set an agreement at the start of the season that includes requirements like showing up to work on time, calling in within a reasonable time frame when you can’t make it and completing the full season at the company. If employees meet these requirements, consider giving them a monetary bonus at the end of the season. This will not only help you retain your employees throughout the busy period, but it will help create an on-time, hardworking employee throughout each working day. Incentives during the season can help too.