Summer means new opportunities for small businesses. As the season approaches, we asked a few of our Spotlight Shop small business owners to share a bit of advice on how they prepare. Here’s what a few of them had to say.
Ice cream shops are obviously projected to do great during the summer months, but success isn’t served for free. Kish-a-wa Creamery is always thinking about how its ice cream stand can stand out.
“Like every summer, we’re rolling out brand-new flavors in addition to our customer favorites. My biggest piece of advice is to really advertise what makes you different," said Pamela Washington, Kish-a-wa Creamery Owner. "People can’t appreciate what they don’t know. A lot of our ingredients, especially our fruit, are sourced from local Nunda gardeners. If I’m a customer, a description like ‘Fresh, house-made strawberry sundae featuring rhubarb sourced from local Nunda gardeners’ sounds way more appealing than ‘Strawberry sundae.’ It pays off to take the extra time to promote what makes your product the best.”
We don’t know about you, but a trip to the zoo/brewery/ice cream shop is on our summer bucket list. We hope you received a little bit of inspiration from these small businesses. For more summer business tips, check out our recent blog, Prepping your small business for summer.
Here’s to warm weather and hot sales!