BUSINESS PLAN MISSION STATEMENT
Define what makes your business special
Your mission statement can attract employees, retain customers, satisfy lender requirements and provide a roadmap for your future success.
Embrace the process
With your business plan’s mission statement, you’ll be differentiating your business. You’ll be defining what you’re about for yourself, your organization and anyone doing business with you. Take the time to craft a statement that truly reflects why you do what you do. Start by asking yourself how your business is different from any other organization.
Maybe it’s the principles you stand for, the relationships you maintain with suppliers or a cutting-edge technology or process that you employ. Work towards a concrete, specific summary of what your business is and why it’s special. In doing so, you’ll identify the core identity that will serve as your guidepost for all of your work going forward.